window._RestockRocketConfig = window._RestockRocketConfig || {}
// Helper function to normalize locale format from hyphen to underscore (e.g., 'en-US' -> 'en_us')
// This matches the backend's Mobility.normalize_locale behavior
// Returns empty string if locale is empty or invalid (matches original behavior)
function normalizeLocale(locale) {
if (!locale || locale.trim() === '') {
return '';
}
return locale.toString().toLowerCase().replace(/-/g, '_');
}
window._RestockRocketConfig.locale = 'en';
window._RestockRocketConfig.normalizedLocale = normalizeLocale('en');
window._RestockRocketConfig.shop = 'projektride.myshopify.com';
window._RestockRocketConfig.pageType = 'product';
window._RestockRocketConfig.liquidRenderedAt = 1775260374;window._RestockRocketConfig.marketId = 382140642;window._RestockRocketConfig.countryName = 'United Kingdom';
window._RestockRocketConfig.countryIsoCode = 'GB';window._RestockRocketConfig.cartInventoryQuantity = {};window._RestockRocketConfig.cachedSettings = {"id":38500,"shop_id":38436,"currency":"GBP","created_at":"2025-07-26T09:13:57.337Z","updated_at":"2025-12-28T14:44:23.508Z","enable_app":true,"enable_signup_widget":false,"storefront_button_text":"Notify me when available","storefront_button_text_color":"#FFFFFF","storefront_button_background_color":"#202223","storefront_form_header":"Notify me","storefront_form_description":"Get a notification as soon as this product is back in stock by signing up below!","storefront_form_button_text":"Notify me when available","storefront_form_button_text_color":"#FFFFFF","storefront_form_button_background_color":"#202223","storefront_form_terms":"Promise we won't spam. You'll only receive notifications for this product.","storefront_form_error":"Please enter a valid email address","storefront_form_success":"Thank you! We will notify you when the product is available.","enable_powered_by":true,"show_button_on_preorder":true,"sms_enabled":false,"email_enabled":true,"storefront_button_disable_tag":"rocket-hide","theme_config":{"disableDebugLoggingForNonPreorderItem":false},"storefront_form_email_placeholder":"Email address","storefront_form_phone_placeholder":"SMS","storefront_form_phone_label":"Phone number","storefront_form_email_label":"Email","storefront_form_phone_error":"Please enter a valid phone number","storefront_form_customer_name_placeholder":"Name","storefront_form_customer_name_error":"Please enter your name","storefront_form_did_you_mean_error":"Did you mean %{suggested_email}? Or use %{current_email}","form_customer_name_enabled":false,"form_customer_name_required":false,"css_config":"","js_config":null,"collect_promotion_consent":false,"storefront_form_promotion_consent_label":"Notify me about other news, sales, discounts & offers too","show_button_on_collection":false,"sms_default_country":"us","sms_allowed_countries":[],"sms_restrict_country":false,"sms_default_channel":true,"optin_required":false,"optin_success_text":"Registration confirmed! You'll receive an alert when the product is restocked.","storefront_button_border_radius":0,"storefront_button_disable_tag_hides_button":true,"storefront_button_disable_tag_enabled":false,"quantity_required":false,"storefront_form_quantity_label":"Quantity","enable_alerts":true,"sms_allowed":false,"email_allowed":true,"collect_promotion_consent_default":true,"insert_button_after_selector":null,"insert_button_after_selector_type":"afterend","storefront_button_position_type":"float-right","storefront_form_duplicate_error":"You've already subscribed for alerts to this product.","storefront_mixed_cart_error":"This item needs to be purchased separately. 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Please review notification settings and try again","storefront_font_family":"OpenSans","insert_button_after_selector_collection_type":"afterend","show_channel_selector":false,"storefront_form_empty_error":"Please fill in one or more of the options above","storefront_form_push_input":"Send notification to your browser","insert_button_after_selector_page":null,"show_button_on_page":false,"insert_button_after_selector_search":null,"show_button_on_search":false,"app_proxy_path_prefix":"/apps/restockrocket-production","collection_link_selector":"","index_link_selector":"","page_link_selector":"","search_link_selector":"","collection_check_link_visibility":true,"collection_buttons_container":null,"index_buttons_container":null,"page_buttons_container":null,"search_buttons_container":null,"extension_enable_url_variant_detection":true,"extension_enable_value_variant_detection":true,"extension_value_variant_selector":"[name='id']","resubscribe_text":"This product is out of stock. Get notified when it's restocked again by entering your details below!","preorder_enabled":true,"preorder_buy_button_selector":null,"preorder_add_to_cart_button_selector":"","preorder_badge_selector":"","preorder_button_out_of_stock_text":"Out of stock","preorder_button_add_to_cart_text":"Add to cart","preorder_form_selector":"form[action*=\"/cart/add\"]","preorder_collection_enabled":false,"preorder_collection_form_selector":"form[action*=\"/cart/add\"]","preorder_collection_add_to_cart_button_selector":"form[action*=\"/cart/add\"] button","preorder_index_enabled":false,"preorder_index_form_selector":"form[action*=\"/cart/add\"]","preorder_index_add_to_cart_button_selector":"form[action*=\"/cart/add\"] button","preorder_page_enabled":false,"preorder_page_form_selector":"form[action*=\"/cart/add\"]","preorder_page_add_to_cart_button_selector":"form[action*=\"/cart/add\"] button","preorder_search_enabled":false,"preorder_search_form_selector":"form[action*=\"/cart/add\"]","preorder_search_add_to_cart_button_selector":"form[action*=\"/cart/add\"] button","preorder_collection_badge_selector":null,"preorder_index_badge_selector":null,"preorder_page_badge_selector":null,"preorder_search_badge_selector":null,"preorder_badge_selecto
r_type":"afterend","preorder_collection_badge_selector_type":"afterend","preorder_button_child_selector":"span","preorder_button_disclaimer_insert_selector":"","preorder_button_disclaimer_insert_selector_type":"afterend","preorder_payment_insert_selector":"","preorder_payment_insert_selector_type":"afterend","preorder_price_container_selector":"","preorder_price_container_selector_insert_type":"afterend","preorder_terms_insert_selector":"","preorder_terms_insert_selector_type":"afterend","preorder_original_price_selector":"","preorder_price_format":"{{amount}} {{currency}}","show_badge_if_any_variant_is_preorder":false,"enable_console_debug":false,"inline_form_enabled":false,"inline_form_selector":null,"inline_form_selector_type":"afterend","storefront_form_prefill_customer":true,"storefront_form_show_image":false,"storefront_form_text_color":"#202223","storefront_form_background_color":"#FFFFFF","storefront_form_border_radius":0,"market_setup_type":"single_market","shopify_app_id":5940125,"preorder_progress_
[] };window._RestockRocketConfig.cachedOutOfStockVariantIds = { out_of_stock_variant_ids: [] };window._RestockRocketConfig.cachedVariantPreorderLimits = {"variant_preorder_limits":{},"updated_at":"2026-04-03T23:35:26Z","shopify_market_id":382140642,"market_locations_enabled":false};
window._RestockRocketConfig.cachedVariantPreorderLimitsMarketKey = "variant_preorder_limits_for_market_382140642";window._RestockRocketConfig.cachedVariantShippingTexts = {"variant_shipping_texts":{},"updated_at":"2026-04-03T23:44:14Z","shopify_market_id":382140642,"market_locations_enabled":false};
window._RestockRocketConfig.cachedVariantShippingTextsMarketKey = "variant_shipping_texts_for_market_382140642";window._RestockRocketConfig.sellingPlans = [{"shopify_selling_plan_group_id":98590196095,"shopify_selling_plan_id":713071886719,"enabled":true,"variant_ids":[55569712382335,55569712415103,55569712480639,55570017616255,55570017550719,55569712447871,55570017583487],"product_variants_source":"custom","name":"Preorder","p
reorder_button_text":"Preorder","preorder_button_description":"Note: This is a preorder. Items will ship based on the estimated delivery date.","preorder_button_description_background_color":"#ebebeb","preorder_button_description_text_color":"#000000","preorder_button_description_border_radius":10,"preorder_button_description_show_quantity_limit":false,"preorder_button_description_quantity_limit_suffix":" units available for preorder","preorder_button_description_shipping_text_prefix":"Shipping: ","delivery_exact_time":null,"delivery_after_n_intervals":null,"delivery_at":"2025-07-26T09:20:18.169Z","delivery_type":"asap","quantity_limit_text":"{{ quantity }} units available for preorder","preorder_button_description_show_shipping":true,"preorder_button_description_icons_enabled":true,"preorder_shipping_text":"Shipping: {{ date }}","shipping_applies_to_all_products":true,"shipping_text":"Estimated to ship within 2 months","payment_type":"full","billing_checkout_charge_type":"percentage","billing_checkout_charge
s_text":null,"countdown_timer_ends_text":null,"schedule_offer":false,"schedule_start_date":null,"schedule_end_date":null,"updated_at":"2025-08-19T10:05:43.042Z","allow_mixed_cart":true,"mixed_cart_error_message":"Preorders must be purchased separately from regular items. Please complete your current order first, or clear your cart to continue.","b2b_enabled":true,"preorder_progress_bar_enabled":false,"preorder_progress_bar_text":"{{ sold }} of {{ total }} claimed","preorder_progress_bar_fill_color":"#000000","preorder_progress_bar_background_color":"#e5e5e5","preorder_progress_bar_text_color":"#FFFFFF","preorder_progress_bar_border_radius":4,"preorder_progress_bar_show_percentage":false}];(function() {
const cachedData = {"plans":[{"shopify_selling_plan_group_id":98590196095,"shopify_selling_plan_id":713071886719,"enabled":true,"variant_ids":[55569712382335,55569712415103,55569712480639,55570017616255,55570017550719,55569712447871,55570017583487],"product_variants_source":"custom","name":"Preorder","pre
order_button_text":"Preorder","preorder_button_description":"Note: This is a preorder. Items will ship based on the estimated delivery date.","preorder_button_description_background_color":"#ebebeb","preorder_button_description_text_color":"#000000","preorder_button_description_border_radius":10,"preorder_button_description_show_quantity_limit":false,"preorder_button_description_quantity_limit_suffix":" units available for preorder","preorder_button_description_shipping_text_prefix":"Shipping: ","delivery_exact_time":null,"delivery_after_n_intervals":null,"delivery_at":"2025-07-26T09:20:18.169Z","delivery_type":"asap","quantity_limit_text":"{{ quantity }} units available for preorder","preorder_button_description_show_shipping":true,"preorder_button_description_icons_enabled":true,"preorder_shipping_text":"Shipping: {{ date }}","shipping_applies_to_all_products":true,"shipping_text":"Estimated to ship within 2 months","payment_type":"full","billing_checkout_charge_type":"percentage","billing_checkout_charge_a
text":null,"countdown_timer_ends_text":null,"schedule_offer":false,"schedule_start_date":null,"schedule_end_date":null,"updated_at":"2025-08-19T10:05:43.042Z","allow_mixed_cart":true,"mixed_cart_error_message":"Preorders must be purchased separately from regular items. Please complete your current order first, or clear your cart to continue.","b2b_enabled":true,"preorder_progress_bar_enabled":false,"preorder_progress_bar_text":"{{ sold }} of {{ total }} claimed","preorder_progress_bar_fill_color":"#000000","preorder_progress_bar_background_color":"#e5e5e5","preorder_progress_bar_text_color":"#FFFFFF","preorder_progress_bar_border_radius":4,"preorder_progress_bar_show_percentage":false}],"disabled_plan_ids":[713813721471,713176482175],"cached_at":"2026-02-18T08:36:42Z"};
if (cachedData && typeof cachedData === 'object' && cachedData.cached_at) {
// Find the maximum updated_at from all items in old array
const oldPlans = window._RestockRocketConfig.sellingPlans;
const maxUpdatedAt
= Array.isArray(oldPlans) && oldPlans.length > 0
? oldPlans.reduce(function(max, plan) {
// Parse dates for proper comparison (handles mixed ISO formats)
if (plan.updated_at) {
const planDate = new Date(plan.updated_at);
const maxDate = max ? new Date(max) : null;
return (!maxDate || (planDate && !isNaN(planDate) && planDate > maxDate)) ? plan.updated_at : max;
}
return max;
}, '')
: null;
// Use cached if old array is empty/has no timestamps, or cached is newer
// Parse dates for comparison to handle format differences (+00:00 vs .000Z)
const cachedDate = new Date(cachedData.cached_at);
const maxDate = maxUpdatedAt ? new Date(maxUpdatedAt) : null;
const useCached = !maxUpdatedAt || (cachedDate && !isNaN(cachedDate) && (!maxDate || cachedDate > maxDate));
if (useCached) {
if (Array.isArray(cachedData.plans)) {
window._RestockRocketConfig.sellingPlans = cachedData.plans;
// Only use disabled_plan_ids when using cached plans
window._RestockRocketConfig.disabledSellingPlanIds = cachedData.disabled_plan_ids || [];
console.debug('[RR] Using selling plans from cachedSellingPlans (cached_at: ' + cachedData.cached_at + ')');
}
} else {
// When using old format (stale cache), don't trust disabled_plan_ids
window._RestockRocketConfig.disabledSellingPlanIds = [];
console.debug('[RR] Using selling plans from old format (max updated_at: ' + maxUpdatedAt + ')');
}
}
})();window._RestockRocketConfig.enabledNotifyMeVariantIds = [];window._RestockRocketConfig.disabledNotifyMeVariantIds = [];window._RestockRocketConfig.backInStockTemplates = [];window._RestockRocketConfig.restockNotes = {};window._RestockRocketConfig.integrations = [{"id":"15c94526-b6b8-4de1-9bc1-23b1ca52ddb0","shop_id":38436,"enabled":true,"page_types":["pro
duct","collection","index","search","page","cart","list-collections","article","blog"],"configuration":{"toastDuration":10000,"toastPosition":"bottom-right","enableXHRHijack":true,"enableFetchHijack":true,"quantityLimitDisabled":false},"type":"hijack","css_config":null,"js_config":null,"created_at":"2025-07-26T09:16:04.076Z","updated_at":"2025-07-26T09:16:04.076Z"}];window._RestockRocketConfig.obfuscateInventoryQuantity = false;window._RestockRocketConfig.product = {"id":8632814207202,"title":"Ridgeback Avenida 21","handle":"ridgeback-avenida-21","description":"\u003cp\u003eThe Avenida 21 is Ridgeback's city bike with a wide range of gears, meaning you'll never struggle when the road turns upward.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 21-speed Shimano drivetrain is smooth and reliable, while also offering a range that keeps riders comfortable on steeper inclines, while also providing gearing options for flatter, faster sections of road.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe open frame design makes taking a seat simple, removing the need to swing a leg over - as you would have to with a more traditional design.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eGenerously equipped, the Avenida 21 features mudguards to keep road spray at bay and a rear rack, which can be fitted with pannier bags - meaning no more sweaty rucksacks.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA chain case protects legs from oil marks and the durable tyres are designed to minimise the risk of punctures from road debris.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eComfort is also paramount, as the Avenida boasts ergonomic handlebar grips, a high level of seat padding and a suspension seatpost to take out any jarring bumps.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe bike also features an adjustable stem, allowing you to customise your h
andlebar position for a relaxed and stress-free ride.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWeight - 15.7kg\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"card grid-item\"\u003e\n\u003cdiv class=\"card-header pl-0 pr-0\" id=\"specheadingrims\"\u003e\n\u003cdiv class=\"btn btn-link pl-0 pr-0 text-center text-md-left collapsed text-uppercase\" aria-controls=\"specrims\" aria-expanded=\"true\" data-target=\"#specrims\" data-toggle=\"collapse\"\u003e\u003cstrong\u003eBrake Type :\u003c\/strong\u003e\u003c\/div\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRim\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card grid-item\"\u003e\n\u003cdiv class=\"card-header pl-0 pr-0\" id=\"specheadingrims\"\u003e\n\u003cdiv class=\"btn btn-link pl-0 pr-0 text-center text-md-left collapsed text-uppercase\" aria-controls=\"specrims\" aria-expanded=\"true\" data-target=\"#specrims\" data-toggle=\"collapse\"\u003e\u003cstrong\u003eFork
Click here to get in touch and get the ball rolling!
Are you heading down the path least travelled? For a drop handlebar bike, the Hook EXT seldom faces terrain it cannot handle. A Columbus steel frame, a dedicated carbon fork and a sturdy 27.5’’ wheelset equip the EXT with an armoury to ride where other bikes would surely suffer. A Sram 1x11 Rival groupset suitably gives this machine the gears and brakes to match.
Full carbon, TA, 1.1/2'' - 1.1/8'', triple cage mounts (can double as fender mounts), internal hub dynamo cable routing
Handlebar
BOMBTRACK CX-10 drop bar, 31.8 mm, 10° flare
Grips
BOMBTRACK ESCAPE bar tape
Stem
BOMBTRACK ROAM forged aluminium stem, -7°
Headset
Sealed external aheadset, 1.1/2'' - 1.1/8''
Levers
SRAM RIVAL 1 double tap hydraulic
Shifter
SRAM RIVAL 1 double tap 1 x 11
Brakes
SRAM RIVAL flat mount hydraulic disc brakes with 160 mm rotors
Crankset
"BOMBTRACK LYER forged aluminium crank, direct mount interface
(SRAM compatible), 30 mm spindle"
BB
BOMBTRACK T47 internal sealed BB for 30 mm spindle
Pedals
-
Chain
KMC X11 EPT Anti Rust chain, 1/2'' x 11/128'', 114L
Chainring
CNC machined aluminium, narrow-wide, 40 T
Cassette
SRAM PG-1130 11-speed, 11 - 42 T
Front derailleur
-
Rear derailleur
SRAM RIVAL 1, clutch, long cage
Front hub
BOMBTRACK TAU sealed hub, 6-bolt disc
Rear hub
BOMBTRACK TAU sealed hub, 11-speed, 6-bolt disc
Through axle
12 x 100 mm / 12 x 142 mm
Front rim
WTB ST Light i25 double wall, TCS 2.0, 32h
Rear rim
WTB ST Light i23 double wall, TCS 2.0, 32h
Saddle
BOMBTRACK COMP saddle
Seat post
BOMBTRACK YEW aluminium seatpost, 27.2 mm x 300 mm
Seat clamp
BOMBTRACK ORIGIN forged aluminium seat clamp, 29.8 mm
Front tire
WTB RANGER TCS LIGHT / FAST ROLLING 27.5'' x 2.0'', tubeless ready
Rear tire
WTB RANGER TCS LIGHT / FAST ROLLING 27.5'' x 2.0'', tubeless ready
Fender
-
Rack
-
Light
-
Weight
11.2 kg (size M)
Weight frameset
2710 g frame (size L, incl. TA, hanger) / 600 g fork (300 mm steerer, incl. TA)
Maximum rider weight
130 kg incl. Luggage
ASTM riding condition
2
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Frequently Asked Questions
Please get in touch with a member of the team either by phone (01313745324) or email ([email protected]) where on of the team will be more than happy to help.
ProjektRide Bike Shop Edinburgh
If the item is showing in stock, we aim to post the product within 24 hours. Please allow 5 working days to receive the item.
Postage is free on orders over £50. Orders under £50, our postage charge is £3.99.
We also have a physical store, if you are local please pop in -